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Stories / Have a Killer Crowdfunding Campaign? Don't Let Fulfillment Fizzle!

Have a Killer Crowdfunding Campaign? Don't Let Fulfillment Fizzle!

Congratulations! You've poured your heart and soul into your innovative product, captivated a crowd on Kickstarter, and achieved your funding goals. Now comes the exciting (and sometimes nerve-wracking) part: getting those amazing rewards into the hands of your backers, the incredible people who believed in your vision. This crucial stage is known as crowdfunding fulfillment, and let's be honest, it can make or break your long-term success.

But it’s not time to panic yet; Ziing is here to be your fulfillment hero. We understand the intricacies of crowdfunding, from unpredictable demand to the logistical maze of global shipping. We're not just about moving boxes; we're passionate about helping your dream reach its full potential and ensuring that fulfillment is smooth and easy. So, keep that creative spark alive – Ziing will handle the rest!


Unpacking Crowdfunding Fulfillment

Before we dive in, however, let's take a step back and understand what we mean by crowdfunding fulfillment:

  • Crowdfunding is a revolutionary way to raise capital for your project by harnessing the power of the crowd. Platforms like Kickstarter or Indiegogo, connect you with potential backers worldwide. They pledge financial support in exchange for rewards, which can be anything from the actual product you're creating to exclusive perks. This serves in validating your unique idea as a viable one.

  • Next, Fulfillment comes into play. It's the entire process of transforming those pledged rewards into tangible items in your backers' hands. This includes managing inventory, meticulously processing orders, and ensuring efficient packing and shipping – all while keeping your backers informed every step of the way. While a popular choice for Canadians is Fulfillment by Amazon (FBA), there are a lot of available partners to suit your unique needs.

The goal here is to achieve a smooth fulfillment process which will be the bridge between your initial success and long-term customer loyalty. It builds trust with your backers, demonstrates professionalism, and sets the stage for future endeavours. After all, happy backers are more likely to become repeat customers and vocal advocates for your brand. So, let's ensure your crowdfunding victory translates into ongoing success.


The Process of Conquering Crowdfunding Fulfillment

There are a lot of moving pieces when it comes to relying on a rewards-based crowdfunding program, to keep on top of. If done right, your campaign will generate a lot of interest, and will need you to ensure that you deliver on your promises. Not only do you have to make your original idea (the one that needs funding) successful, but hopefully create a fanbase that will come back to support your next venture. This is done via crowdfunding fulfillment; having a partner that can store, pick and pack, and ship your product. 

Therefore, there are a few key processes that are crucial for a successful fulfillment. 

  1. Inventory Management: Remember all those exciting rewards you promised your backers? From limited edition t-shirts to the final product itself, keeping track of everything you need to ship can feel overwhelming. To truly succeed at this step, you’d need to find a robust inventory management system that ensures you have the right quantities on hand, eliminating the risk of disappointing backers with stock outs or delays.

  2. Order Processing: With a successful campaign, you might have hundreds or even thousands of individual orders to fulfill. An efficient system that can seamlessly match each backer with their chosen reward, and ensure no detail gets lost in the shuffle is key. Accuracy is the most important step at this stage, to ensure that your backers receive exactly what they pledged for.

  3. Packing & Shipping: Finally, it's time to get those rewards on the move. You need to ensure that the product gets from point A to point B safely, regardless of the destination. This is easily the most difficult part; finding a delivery partner. Especially one that can not only offer efficiency and cost-effectiveness, but can also allow you backers to track every shipment in real-time, fostering transparency and keeping everyone informed.

But crowdfunding fulfillment throws also some unique challenges your way:

  1. Unpredictable Demand: The beauty (and sometimes the beast) of crowdfunding is the potential for surprise. Your campaign could go viral, exceeding your funding goals and overwhelming initial inventory projections. If you’re not flexible, and don’t have an inventory and fulfillment partner that offers scalability, there’s potential to drop the ball. You need to be able to accommodate unexpected success, so you're never caught off guard.

  2. Reward Variety:  Did you offer your product in different colors, sizes, or configurations?  Managing these variations can add complexity to the fulfillment process. Kickstarter advocates simplicity when it comes to this; offer no more than 5 tiers of rewards, minimize as many variables as you can. Making sure that each backer receives the exact reward they selected, is a full time job in itself. For this reason, finding a robust system that keeps track of everything, ensuring each backer receives the exact reward they pledged for, is key.

  3. Global Backers:  The magic of crowdfunding is that your product can resonate with people worldwide. However, international shipping can present logistical hurdles to navigate customs regulations and last mile delivery. You want to ensure that your rewards reach backers everywhere, seamlessly and efficiently, so you can deliver those rewards without worry.

Ultimately, you’ve made it this far; don't let fulfillment become the roadblock on your journey to crowdfunding success. In fact, fulfillment is the key to success. For example, earlier this year an Australian company, HeyZomi, partnered with a local company for order fulfillment, and found that they were able to reclaim 0.5 days of work back by handing off fulfillment, their order volumes increased 3x, and they were projecting a 200% growth over the next 6 months. They couldn’t have done this alone. 

Instead, find a fulfillment partner, like us at Ziing, for example, and focus on what you do best – creating amazing products and dedicating your time to your business. We'll handle the logistics, ensuring a smooth and successful delivery for you and your backers.


Why Ziing is Your Crowdfunding Fulfillment Powerhouse

Just because you started your business/idea/product alone, doesn’t mean to have to continue to go at it alone. Once your crowdfunding campaign has been a resounding success, it's time to translate that online momentum into tangible rewards in the hands of your backers. But as we’ve outlined above, there are a lot of things you need to consider in order to get the job done. 

Let Ziing step in as your one-stop shop for seamless crowdfunding fulfillment, empowering you to focus on what you do best – bringing your innovative product to life. 

Here's why we’re the perfect partner for your crowdfunding journey:


Solutions for Every Challenge

  • Scalable Inventory Management: We understand that crowdfunding campaigns can be unpredictable. You might smash your funding goals and need to ramp up production, or your campaign might fall short, requiring adjustments to your inventory. Ziing's flexible approach adapts to your specific fulfillment needs. We can store your inventory securely and efficiently, scaling up or down as your campaign dictates. This ensures you're never caught short-handed or left with excess stock.

  • Fulfillment Experts:  Crowdfunding rewards can come in all shapes and sizes. From delicate electronics to bulky apparel, each reward requires careful handling and packaging. Ziing boasts a team of seasoned fulfillment professionals with a keen eye for detail. They'll ensure your rewards are picked, packed, and shipped with the utmost care, minimizing the risk of damage and ensuring your backers receive their rewards in pristine condition.

  • Global Shipping Network:  The beauty of crowdfunding is its ability to connect you with backers worldwide. But international shipping can feel like a logistical labyrinth. Ziing has the answer! We possess a robust global shipping network with competitive rates. No matter where your backers reside, we'll get your rewards to them efficiently and cost-effectively with optimized distribution.


Additional Benefits to Supercharge Your Success:

  • Real-time Tracking:  Transparency is key! Ziing's advanced system provides both you and your backers with real-time order tracking. This allows you to monitor the fulfillment process while keeping your backers informed every step of the way. Imagine the excitement as backers see their rewards journey from your warehouse to their doorstep.

  • Reduced Costs:  Crowdfunding success doesn't have to come at the expense of your bottom line. Ziing optimizes every aspect of the fulfillment process, from efficient warehousing to strategic shipping options. We offer different delivery ecosystems to ensure that your product gets to where it needs to go, fast. That means you minimize fulfillment costs and maximize your profits, allowing you to reinvest in your business and future endeavours.

  • Focus on What Matters Most:  You poured your heart and soul into creating your product, and now it's time to focus on what you do best – innovation! By partnering with Ziing, you can free yourself from the complexities of fulfillment. We'll handle the logistics with precision and efficiency, making adjustments and ensuring a seamless delivery, allowing you to dedicate your energy to product development, marketing strategies, and building your brand.


Building Trust and Loyalty With Fulfillment

A smooth fulfillment process is the cornerstone of building trust and loyalty with your backers. When rewards arrive promptly and in pristine condition, you create a positive brand experience that fosters customer satisfaction. Happy backers are more likely to become repeat customers and vocal advocates for your brand, propelling your business forward. Ziing empowers you to deliver on your crowdfunding promises, ensuring a positive first impression and laying the groundwork for long-term success.

Let Ziing be your trusted partner in crowdfunding fulfillment. With our expertise, flexibility, and commitment to excellence, we'll transform your campaign victory into a launchpad for a thriving business. 

Contact Ziing today for a free consultation and unlock the true potential of your crowdfunding success!

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